Menu

The head of a copywriter,
the heart of a journalist

I'm an ambitious copywriter with the precision of an editor and the tenacity of a journalist. It helps that, at one time in life, I was both.

For that reason, I ask a lot of questions (maybe too many?). But the more informed I am about your needs, the better the final result: What lever are we pulling with this copy? What makes our audience tick? How are we serving our customers, and how are we branding ourselves?

Currently, I write copy for education brands and schools acquired by my company, Colibri Group. We supply online and in-class learning solutions for people in trades that require certification or continuing education (think real estate agents, appraisers, and nurses).

My job? Encourage life-changing career decisions for people seeking more or help other, more seasoned professionals get the education they need to get on with life.

Before Colibri Group, I was an editor at a content marketing agency for five years but, like so many of us, lost my job in COVID's wake. Prior to that, I served in several communications, marketing, editorial, and journalism roles.

Over the last 12-plus years, I've worked in various roles, from copywriter to copy editor to content strategist to backpack journalist. I bring extensive expertise in editing, copywriting, brand strategy, content marketing, ghostwriting, campaign development, and general publication production.

Note: Many of my projects in this portfolio list my maiden name, "Keefe."