A refresh. A new spin. A reimagination. Whatever copy perspective you're seeking, I can help get you there.
Amanda Schoepp: Writer | Editor | Brand Strategist
Before you dive in: Below are select clippings from my experience as a copywriter, copy editor, communications specialist, and reporter. Read the captions under each asset to learn more. Note: When you reach the bottom of the page, hit "Load more articles" to see additional work.
Too much to take in? View clippings by category: Click the stacked lines in the left-hand corner.
COPYWRITING: In Q4 2022, Colibri Group re-branded its largest real estate company to become Colibri Real Estate. I was responsible for writing all of the homepage copy (while inserting SEO keywords throughout), as well as editing and/or writing several other pages throughout the site.
WRITE/EDIT: I reworked this flyer copy to improve messaging, clarity, and tone. These flyers were distributed to brokerages during an expo to encourage hiring real estate agents that Colibri Real Estate teaches through its licensure courses.
EDITING (freelance): I edited, updated, and reworked this guide — produced by referral marketing agency Talkable — as a freelance editor and writer for the agency. I also heavily rewrote the intro and conclusion.
AD COPY: I created the concept and copy for this campaign about entering a career in real estate; I worked closely with designers to achieve the final result. *This particular video targets parents who need flexible work.*
COPYWRITING: I wrote the web copy for this page — including SEO keyword implementation — about enrolling in appraisal exam prep for one of our largest brands, McKissock Learning.
COPYWRITING: I crafted copy for this ad, then worked closely with designers to achieve the result. This ad promotes one of Colibri Group's local real estate brands in Ohio.
COPYWRITING: Click through to see a cohesive fall ad campaign highlighting different education types for real estate students (earning a license, maintaining one, professional dev options, etc.).
COPYWRITING: I wrote this email as part of a greater batch-and-blast effort to promote our latest brand, Colibri Real Estate. This email highlights value propositions.
GHOSTWRITTEN (freelance): I ghostwrote this piece for one of Talkable's blog coordinators. Talkable is an international referral marketing agency. *NOTE: Though the byline on this piece is the client's, this is my work.
EDITING: This blog for one of our healthcare brands — written by a fellow in-house copywriter at Colibri — required basic to moderate line edits.
COPYWRITING: I worked closely with a designer to develop the concept, the copy, and the design of this full-page McKissock ad about an appraisal expo in Vegas. NOTE: This was an alternative design that didn't ultimately make it into the publication, but I still felt it was strong.
EDITING: This blog for one of our healthcare brands — written by a fellow in-house copywriter at Colibri — required basic to moderate line edits.
COPYWRITING: Click through to see two ads, culled from a larger Cyber Monday campaign, that I wrote. I worked closely with designers to achieve the final result.
WEB COPY: I wrote the copy for this section of Colibri's website (my current employer). The copy on this page is reimagined and totally reworked from its original version. The copy highlights how Colibri approaches mergers and acquisitions with other education companies and institutions.
EDITING (freelance): For this copy edit, I was asked to merge two existing blogs into one larger one for SEO purposes. The final result involved a heavy rework and copy edit to create a single cohesive piece.
COPYWRITING: This email was sent to prospective real estate students (one of our main segments) to alert them of a name change to our largest real estate school.
COPYWRITING: This is a promotional ad, created for one of Colibri's Arizona brands, encouraging prospects to begin a real estate career. I created the concept and wrote the copy, then worked closely with designers to execute it.
COPYWRITING: After writing the copy for this teaching university, I worked closely with designers to achieve the final result. This institution is a member of Colibri's family of brands.
EDITING: This is a before-and-after look of an external letter by my current company to introduce a brand name change. In the PDF, the top letter is the original; the letter beneath is my revised version.
EDITING (freelance): This blog post required a thorough line edit, a reworked intro, and source/stat updates. I edited this as a freelancer for Osano, a data privacy company.
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