Editor | AP style expert | Copywriter
AMANDA SCHOEPP
editor and copywriter
Hi, there! Check out my updated portfolio here. Otherwise, click the stacked lines in the left-hand corner to explore my work by category or, if you're feeling adventurous, explore them all at once by scrolling through below. (When you reach the bottom, hit "Load more articles" to see additional work.) Also, visit me on LinkedIn.
COPYWRITING: I wrote the copy and helped conceptualize the design for this full-page print ad for McKissock Learning's real estate appraisal audience. Appraisers are worried about the future of their industry, and this ad is meant to tell them, "You're in good hands with us."
COPYWRITING: This email is part of a greater series where we speak to three different personas who might be interested in a real estate career by taking licensure courses. This email speaks to Persona 3: prospects seeking supplemental income.
GHOSTWRITTEN: I ghost-wrote this blog for the operating partner who manages Brian Omps Towing & Repair, a local tow company in Virginia. This blog post had a heavy emphasis on SEO optimization. (2025)
COPYWRITING: This catalog, which I wrote and reworked, is sent annually to seasoned real estate appraisers who need to continue their mandatory education.
EDITING (freelance): I edited, updated, and reworked this guide — produced by referral marketing agency Talkable — as a freelance editor and writer for the agency. I also heavily rewrote the intro and conclusion.
GHOSTWRITTEN: I ghost-wrote this blog post for the founder/owner of Attic Doctor, a local attic and insulation company in the Pacific Northwest. This blog features an emphasis on SEO optimization. (2025)
GHOSTWRITING: After interviewing one of Osano's subject-matter experts, I ghost-wrote this article on her behalf.
WEB COPY: Utilizing SEO, I wrote the copy for this product page, which promotes Colibri Real Estate's partnership with McKissock Learning to provide continuing education courses for real estate agents.
GHOSTWRITTEN: After interviewing one of Osano's subject-matter experts, I ghost-wrote this article on her behalf.
COPYWRITING: This full-page print ad highlights an Ohio real estate school's certification offerings. The school, Hondros, is a regular Colibri Group brand I write for.
COPYWRITING: This is a simple 4th of July promo email for an Arizona real estate school, encouraging prospects to enroll in real estate courses and enjoy financial freedom as an agent.
GHOSTWRITTEN: After interviewing one of Osano's subject-matter experts, I ghost-wrote this article on her behalf.
WEB COPY: I wrote this landing page copy for a boutique real estate school in Florida (Bert Rodgers Schools) that will now be providing select courses through a larger Florida school, Gold Coast. I wrote a series of these pages for different disciplines at Bert Rodgers.
COPYWRITING: To appeal to educators who might have interest in teaching real estate or partnering with Colibri Real Estate, I wrote this half-page ad. It appeared in a hand-out for a real estate educator's conference held in Las Vegas.
COPYWRITING: I wrote this ad copy as part of a larger campaign where we speak to different segments who might have interest in a real estate career. This ad invokes a spring theme, while also speaking to our largest segment: prospects looking for their dream career.
GHOSTWRITTEN BLOG (freelance): I ghostwrote this piece for one of Talkable's blog coordinators. Talkable is an international referral marketing agency. *NOTE: Though the byline on this piece is the client's, this is my work.
Web copy: I reworked the copy on Colibri Real Estate's "Why Us?" webpage for better clarity and elevated language. I also added several copy blurbs to reflect the company's expansion of services.
COPYWRITING: I wrote this copy to tell students at a Florida real estate school about a new partnership with Echovate, a company that provides personality assessments to help define a person's strengths.
COPYWRITING: I wrote the copy for this large banner, used at Moreland University's conference booth at a teacher's education convention. I worked closely with designers to achieve the final result.
COPYWRITING: I wrote the copy for this print ad, created for a larger campaign, to promote an Ohio real estate school, Hondros College.
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