This is a small sampling of copy I've written for promotional campaigns and paid ads across Colibri's family of brands. I collaborate closely with designers to achieve a successful final product. All taglines and accompanying copy are mine.
COPYWRITING: I wrote this ad copy as part of a larger campaign where we speak to different segments who might have interest in a real estate career. This ad invokes a spring theme, while also speaking to our largest segment: prospects looking for their dream career.
COPYWRITING: This is just one ad from a larger March 2023 campaign, encouraging potential career-changers to earn supplemental income through a real estate career. I wrote the copy and worked closely with designers to achieve the final result.
COPYWRITING: This is a promotional ad, created for one of Colibri's Arizona brands, encouraging prospects to begin a real estate career. I created the concept and wrote the copy, then worked closely with designers to execute it.
I wrote these four paid social ads — each geared toward a different profession — in an effort to convince all four audiences to consider a career in real estate. I worked closely with designers to achieve the final result.
COPYWRITING: Click through to see a cohesive fall ad campaign highlighting different education types for real estate students (earning a license, maintaining one, professional dev options, etc.).
COPYWRITING: Click through to see two ads, culled from a larger Cyber Monday campaign, that I wrote. I worked closely with designers to achieve the final result.
COPYWRITING: I wrote this ad copy as part of a larger campaign where we speak to different segments who might have interest in a real estate career. This ad invokes a spring theme, while also speaking to the segment that wants to make money.
COPYWRITING: This is another ad from the Spring 2023 campaign, encouraging potential career-changers to earn supplemental income through a real estate career. I wrote the copy and worked closely with designers to achieve the final result.
COPYWRITING: After writing the copy for this teaching university, I worked closely with designers to achieve the final result. This institution is a member of Colibri's family of brands.
COPYWRITING: This ad, created for a well-known Arizona real estate school, offers a free downloadable e-guide about entering a real estate career.
This ad is part of a greater campaign to highlight Colibri Group's real estate brands located in certain states/smaller communities. I worked closely with designers to achieve this result.
COPYWRITING: This ad is part of a larger series for March 2023 where we speak to three different personas who might be interested in a real estate career. This ad invokes a March/St. Pat's theme, while also speaking to Persona 1: prospects who are ready to start a career they truly love.
COPYWRITING: I came up with the original concept and theme for this particular campaign, from tagline to accompanying copy. Target audience is parents working toward a real estate license.
COPYWRITING: As part of a larger March 2023 campaign, I wrote this copy to encourage prospects to start a real estate career; I worked closely with designers to achieve the final result.
COPYWRITING: I wrote the copy for this social ad, created for one of Colibri's acquired real estate brands, to highlight a promotional Halloween discount.
COPYWRITING: This is a promotional ad, created for one of Colibri's real estate brands, encouraging parents to begin a real estate career. I created the copy and worked closely with designers to execute it.
COPYWRITING: This is a promo ad, created for one of Colibri's California real estate brands, to highlight a New Year's promo campaign.
I wrote this ad copy and worked closely with designers to achieve the final product. This is an Ohio-based real estate brand acquired by Colibri Group a few years back.
COPYWRITING: This is an email ad, created for one of Colibri's top real estate brands, to highlight a discount promotion running in summer 2021.
COPYWRITING: This is an ad for social or web, created for one of Colibri's acquired real estate brands, to highlight a discount promotion running in winter 2021.
