This is a small collection of copywriting projects I've completed over the course of several years, from batch-and-blast emails to blog posts to direct mail pieces (and a whole lot in between).
GHOSTWRITTEN: After interviewing one of Osano's subject-matter experts, I ghost-wrote this article on her behalf.
COPY EDIT + WRITE: As a contract editor and writer for Hapacity Marketing, I helped the agency owner edit, rework, and write the latest iteration of her company's website while adhering to her unique tone.
WEB COPY: Colibri Real Estate's B2B partnership page needed a total refresh, so I wrote new copy for the entire page. This copy encourages brokerages to partner with the real estate school.
COPYWRITING: This full-page print ad highlights an Ohio real estate school's certification offerings. The school, Hondros, is a regular Colibri Group brand I write for.
GHOSTWRITTEN: After interviewing one of Osano's subject-matter experts, I ghost-wrote this article on her behalf.
COPYWRITING: This mailer announces a new certification program offered by one of Colibri's acquired brands. I typically write all of the copy for our property appraisal brands, and this case was no different.
WEB COPY: Utilizing SEO, I wrote the copy for this product page, which promotes Colibri Real Estate's partnership with McKissock Learning to provide continuing education courses for real estate agents.
WEB COPY: I wrote this landing page copy for a boutique real estate school in Florida (Bert Rodgers Schools) that will now be providing select courses through a larger Florida school, Gold Coast. I wrote a series of these pages for different disciplines at Bert Rodgers.
COPYWRITING: This email is part of a greater series where we speak to three different personas/audiences who might be interested in a real estate career by taking licensure courses. This email speaks to Persona 1: prospects who are ready to start a career they truly love.
GHOSTWRITING: After interviewing one of Osano's subject-matter experts, I ghost-wrote this article on her behalf.
WEB COPY: I was tasked with writing hyper-localized copy for select pages — including homepage, the "Get My License" page, and more — on Superior's website. We wanted to appeal on a more intimate level to North Carolinians, their culture, and their real estate market with hyper-local language.
COPYWRITING: I wrote the copy and helped conceptualize the design for this full-page print ad for McKissock Learning's real estate appraisal audience. Appraisers are worried about the future of their industry, and this ad is meant to tell them, "You're in good hands with us."
GHOSTWRITTEN: After interviewing one of Osano's subject-matter experts, I ghost-wrote this article on her behalf.
COPYWRITING: This catalog, which I wrote and reworked, is sent annually to seasoned real estate appraisers who need to continue their mandatory education.
COPYWRITING: This is a simple 4th of July promo email for an Arizona real estate school, encouraging prospects to enroll in real estate courses and enjoy financial freedom as an agent.
COPYWRITING: This email is part of a greater series where we speak to three different personas/audiences who might be interested in a real estate career by taking licensure courses. This email speaks to Persona 2: prospects who want to make serious money in a lucrative industry.
WEB COPY: I wrote the copy for this section of Colibri's website (my current employer). The copy on this page is reimagined and totally reworked from its original version. The copy highlights how Colibri approaches mergers and acquisitions with other education companies and institutions.
COPYWRITING: To appeal to educators who might have interest in teaching real estate or partnering with Colibri Real Estate, I wrote this half-page ad. It appeared in a hand-out for a real estate educator's conference held in Las Vegas.
COPYWRITING: This is a "break-up letter" email I wrote (including the designed tagline at the top) that we send around Valentine's Day every year, written from the perspective of a prospect who's about to leave their current career for a better one in real estate.
COPYWRITING (freelance): This is a blog post for Talkable, an international referral marketing agency. I freelance for them in a writing and editing capacity.
