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Award-winning writer and editor | Explore an updated version of my portfolio at amandaschoepp.com.

AMANDA SCHOEPP
copywriter and editor

Hi, there! Check out my updated portfolio here. Otherwise, click the stacked lines in the left-hand corner to explore my work by category or, if you're feeling adventurous, explore them all at once by scrolling through below. (When you reach the bottom, hit "Load more articles" to see additional work.) Explore my résumé and visit me on LinkedIn.

30th March 2023

Direct mail: 2023-24 continuing education catalog

COPYWRITING: This catalog, which I wrote and reworked, is sent annually to seasoned real estate appraisers who need to continue their mandatory education.

Hapacity Marketing in St. Louis | Holly Reardon • 21st June 2023

COPY EDIT: Hapacity Marketing website

COPY EDIT + WRITE: As a contract editor and writer for Hapacity Marketing, I helped the agency owner edit, rework, and write the latest iteration of her company's website while adhering to her unique tone.

Osano, Inc. • 15th August 2023

GHOSTWRITTEN: "When Should You Get Your Privacy Team Involved?"

GHOSTWRITTEN: After interviewing one of Osano's subject-matter experts, I ghost-wrote this article on her behalf.

Colibri Real Estate School • 17th December 2020

B2B web page: "Grow with us"

WEB COPY: Colibri Real Estate's B2B partnership page needed a total refresh, so I wrote new copy for the entire page. This copy encourages brokerages to partner with the real estate school.

Colibri Real Estate School • 21st August 2023

COPY EDIT: "Meet Your Instructors" page

COPY EDIT: Not only did I copy edit all of the bios listed on this instructor page, I also wrote the copy above the fold. Colibri Real Estate is the primary brand I write and edit for.

Osano, Inc. • 23rd June 2023

GHOSTWRITTEN: "Privacy Isn’t Dead; It’s Just Evolving. Here’s How to Keep Up"

GHOSTWRITTEN: After interviewing one of Osano's subject-matter experts, I ghost-wrote this article on her behalf.

26th April 2023

Full-page print ad for appraisers: "Breathe"

COPYWRITING: I wrote the copy and helped conceptualize the design for this full-page print ad for McKissock Learning's real estate appraisal audience. Appraisers are worried about the future of their industry, and this ad is meant to tell them, "You're in good hands with us."

25th February 2016

Web copy: Superior School of Real Estate

WEB COPY: I was tasked with writing hyper-localized copy for select pages — including homepage, the "Get My License" page, and more — on Superior's website. We wanted to appeal on a more intimate level to North Carolinians, their culture, and their real estate market with hyper-local language.

9th December 2021

COPY EDIT: 2021-22 Industry Trends Report by Talkable

EDITING (freelance): I edited, updated, and reworked this guide — produced by referral marketing agency Talkable — as a freelance editor and writer for the agency. I also heavily rewrote the intro and conclusion.

GHOSTWRITTEN: "Establishing Total Consumer Trust with a Commitment to Data Privacy"

GHOSTWRITING: After interviewing one of Osano's subject-matter experts, I ghost-wrote this article on her behalf.

Colibri Real Estate School • 3rd March 2016

Web copy: Continuing education for agents

WEB COPY: Utilizing SEO, I wrote the copy for this product page, which promotes Colibri Real Estate's partnership with McKissock Learning to provide continuing education courses for real estate agents.

Print ad for Ohio real estate certifications

COPYWRITING: This full-page print ad highlights an Ohio real estate school's certification offerings. The school, Hondros, is a regular Colibri Group brand I write for.

Email copy: 4th of July course promo

COPYWRITING: This is a simple 4th of July promo email for an Arizona real estate school, encouraging prospects to enroll in real estate courses and enjoy financial freedom as an agent.

Web copy: Bert Rodgers Schools

WEB COPY: I wrote this landing page copy for a boutique real estate school in Florida (Bert Rodgers Schools) that will now be providing select courses through a larger Florida school, Gold Coast. I wrote a series of these pages for different disciplines at Bert Rodgers.

2nd February 2023

COPY EDIT: Landing page for downloadable e-book

EDITING: I reworked/rewrote this landing page copy, also proofing it for grammar, style, syntax, and improved legibility.

Half-page ad: Real estate teaching conference

COPYWRITING: To appeal to educators who might have interest in teaching real estate or partnering with Colibri Real Estate, I wrote this half-page ad. It appeared in a hand-out for a real estate educator's conference held in Las Vegas.

19th February 2023

Email copy: "Supplement your income as a real estate agent"

COPYWRITING: This email is part of a greater series where we speak to three different personas who might be interested in a real estate career by taking licensure courses. This email speaks to Persona 3: prospects seeking supplemental income.

Promo ad campaign: Spring 2023

COPYWRITING: I wrote this ad copy as part of a larger campaign where we speak to different segments who might have interest in a real estate career. This ad invokes a spring theme, while also speaking to our largest segment: prospects looking for their dream career.

29th November 2021

GHOSTWRITTEN: "How to Build Your 2022 eCommerce Marketing Budget"

GHOSTWRITTEN BLOG (freelance): I ghostwrote this piece for one of Talkable's blog coordinators. Talkable is an international referral marketing agency. *NOTE: Though the byline on this piece is the client's, this is my work.

Colibri Real Estate School • 14th December 2017

Colibri Real Estate's "Why Us" webpage

Web copy: I reworked the copy on Colibri Real Estate's "Why Us?" webpage for better clarity and elevated language. I also added several copy blurbs to reflect the company's expansion of services.

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